(show), 2020

social media channel

Over a period of a month, pictures of different facades have been posted regularly on the profile "important.billboards" on the social media platform "Instagram". These pictures have been digitally manipulated to show different forms of physical print advertisements, which were meant to elucidate problems or critical trends persisting in the industry or sector represented by the displayed buildings. These images have been advertised to the supposed target audience of the displayed sector by using marketing options integrated in the used application, subverting usual ads.